Quarterly Activity Reports

January - March 2025

Overview of activities

The final quarter of the financial year was always going to be a busy one with both an inaugural fundraising quiz as well as The Queen of the Suburbs Ultra event. In addition, we hosted a Blended Trails run and worked with Good Gym on a Food Bank run. 

Building on the interest in WRE merchandise we produced and sold some very timely and popular WRE beanie hats.

Queen of the Suburbs Ultra & Trail 25k

In support of QotS, four training runs were organized and gradually increasing in distance. They proved very popular not only with QotS entrants but also local runners who were marathon training. 

The 2nd edition of the QotS attracted over 200 runners with just over half opting for the 25K route. Participants came from not just all over Ealing but from further afield including David Bone (Winner of the Tunnel Ultra and co-founder of Camino Ultra), Alice Walker (Malaysian Road Ultra Record Holder) and Ealing local, Jess Furness (Ironman finisher and presenter at The Running Channel). Jess is aiming to complete 42 marathons in 2025, and The Queen of the Suburbs Ultra was her eighth.

The route started in Boston Manor Park and took in the sights of Ealing, such as Horsenden Hill, the Northala Fields mounds, Hanwell Viaduct and the Grand Union Canal, finishing at Dickens Yard in Central Ealing.

Local organisations and businesses also supported the event by providing locations for checkpoint and aid stations, plus start and finish venues. Any leftover food and drink from the aid stations and finish was donated to Ealing Food Bank.

Feedback from the event has been very positive and of the 55 volunteers supporting the event 100% said they would volunteer again.

Activity Numbers

Blended trails – 25 runners

Food Bank Run – 6 Runners 

WRE Charity fundraising quiz

• 72 attendees

• 12 raffle prizes sourced from local businesses

• £1055 raised to support the charity

QotS

• Training runs attracted over 100 runners

• Event day - 258 entrants split 

o   110 for the 50k

o   148 for the 25k

o   Plus 55 volunteers

Engagement

Our activity on QotS provides an excellent opportunity to engage with local stakeholders including:

•  Boston Manor Park – hosted the start of QotS

• Dickens Yard – hosted the finish of QotS

• Green Quarter – provided a check point and sponsor partner

The quarter has also seen engagement with:

• Ealing Police & the Safer Neighborhood team - safer running programme

• Ealing Council – sourcing marshals for schools XC and regional parks meeting

Social Media

We use social media and Strava as key communication channels and during the quarter

QoftS:

• Facebook: Our content had 26.7K views and reached 2,800 unique people. Our followers increased by 44 from 88 to 132 (50% increase)

• Instagram: Our content had 57.7K views and reached 10,400 unique people. Our followers increased by 184 from 326 to 510 (56% increase)

• Strava Club: 142 members currently

WRE

• Facebook: Our content had 20.8K views and reached 2,000 unique people. Our followers increased by 42 from 544 to 586 (8% increase)

• Instagram: Our content had 21.7K views and reached 1,900 unique people. Our followers increased by 114 from 444 to 558 (26% increase)

• Strava: 317 members currently